
The
sui generis Sir Cliff being automatically discounted, Marty Wilde has to qualify as the most durable and consistently adventurous survivor of the first Britpop boom of the late fifties – and as an active songwriter and producer as well as a singer, may well outdo Cliff; in the early seventies, while the latter was occupied making God-pestering anthems for the Festival of Light, Wilde was heroically attempting to hitch a ride in the glam carriage as Zappo before turning his attention to writing for and producing son Ricky and his extraordinary, if brief, run of squalling teen anthems on the UK label (most notably 1974’s gloriously cacophonic “Teen Wave”) – and then of course his elder daughter Kim grew up, and both father and son collaborated in creating that exceptional run of metahits, so spellbinding that you could almost believe that a place called “East California” existed.
Getting there, however, was a struggle; Cliff apart, all of the fifties idols suffered to a greater and lesser extent in the wake of the Beatles, and Wilde, more than most, faced the inevitable prejudices; even though he grew both hair and beard to form the Wilde Three, giving Justin Hayward his first break, he was still seen as the winsome contralto of a spent era. Undeterred, he developed his songwriting skills and enjoyed his first annus mirabilis in 1968 when, writing under the pseudonym of “Frere Manston” in collaboration with one “Jack Gellar,” which latter turned out to be Ronnie Scott, a man not generally noted for his love of pop music (his minimalist one note tenor solo on Tommy Steele’s “Rock With The Caveman,” not to mention his gruffly resentful solo on “Lady Madonna,” suggest the precise opposite), he scored three top ten hits – the Mersey-flowing-into-sunshine pop balladry of the Casuals’ “Jesamine,” Lulu’s “I’m A Tiger” (about which Ms Lawrie felt much the same as she did about “Boom-Bang-A-Bang”) and Status Quo’s “Ice In The Sun.”
Both the Casuals and Quo records suggest a light dripping of post-psychedelia with rich, unexpected chord changes (Scott putting his harmonic knowledge, arising from studying Rollins’ playing for twenty years, to good use), and much of this also flows into “Abergavenny.” Released under Wilde’s own name as a single in 1968 it received considerable radio play in the UK but failed to chart; undeterred, Wilde issued the single in America the following year under the alias of “Shannon” (and no, he was nothing to do with the Shannon responsible for “Let The Music Play,” “Give Me Tonight,” etc., though wouldn’t it have been nice if he had been?); it was a fairly big hit in the States and a major hit in Canada, a welcome but surprising achievement considering its inherent Britishness.
From its opening fife and drums fanfare to its brooding intro of wobbly fuzztone guitar with acoustic backing, “Abergavenny” is benign bubblegum with indistinct shadows. Wilde sounds cheerful and eager about “Taking a trip (now there’s a clue) up to Abergavenny/Hoping the weather is fine” before drums and bass enter and the pace accelerates: “If you should see a red dog running free/Then you know it’s mine,” followed by an ecstatically descending piano mimicking said dog gleefully trotting downhill before landing squarely on the 4/4 beat. “I’ve got to get there and fast,” sings Wilde as though the real world is too grey to delay his “trip,” before offering a wink to the listener, or perhaps the square: “If you can’t go” – with an exaggerated Terry-Thomas emphasis on the sustained “o” of that “go” – “then I promise to show you a photograph.” In other words, you have to experience the “trip” in person; as an indirect witness it can only make sense to a certain extent.
As strings caress the lower ground of the middle eight, Wilde offers his extremely 1968 musings about “paradise people” (who are “fine by me”) before his own voice drifts in and out of fuzzy warp as he licks the ice cream concept of “Sunshine forever/Lovely weather” before raising an eyebrow – “Don’t you wish you could beeeeeee…./TAKING a TRIP up to Abergavenny?” In order to release the escalating tension he gives his best Butlins redcoat prompt of “Everybody now!” as a brass band (plus marching band glockenspiel) parps its way into the song; not quite a summer village fete but also not quite the bierkeller pop which its pedigree might initially suggest, and by “bierkeller pop” I’m thinking of things like Chris Andrews’ “To Whom It Concerns” (the instrumental backing track of which became much better known as the theme to RTE’s
The Late, Late Show) and the Dave Clark Five’s “Red Balloon” – a genre which subsequently flourished only in Eurovision and the later hits of Peters and Lee.
A much more relevant source of inspiration may well have been Jack Nitzsche’s stoned charts for the Turtles’ “She’d Rather Be With Me” – a number four hit at the height of the British Summer of Love – and as a British (or English, even though the subject matter is Welsh) equivalent “Abergavenny” sparkles with marvelling effervescence. The record climaxes with celebratory unisons and subtle dislocation, Wilde still mocking the Old Guard with his “A leetle photo-GRAPH!” as the parade passes out of earshot towards their own nirvana, Wilde’s closing “la la” cries sounding not that far removed from Francis Rossi. Reissued on CD only recently, after being absent from British circulation for nearly forty years, listening to it conjured up my 1968 with unimaginable rapidity…and it is easy to discern how such a mischievous spirit in music could go on to be responsible for “Chequered Love” - certainly the journey from “Abergavenny” to “Cambodia” is one of the most remarkable of any pop star of his generation. Including Cliff’s.